1 Summarize the history of modern media research 2 Assess th
1 Summarize the history of modern media research 2 Assess the role of research in contemporary mass communication 3 Critique issues and controversies in contemporary mass communication 4 When did people become concerned about the effects of media? 5 When did systematic research into media effects begin? 6 What is the difference between society-making and segment-making media? 7 Do industry professionals have the ethical responsibility to produce society-making media rather than segment-making media? Why or why not? 8 What is the history of modern media?